cedarca is a system, delivered currently via an iPhone app, which provides tools for those who wish to manage their own investments and also do so (or whish to do so) in the form of portfolios of stocks.
We developed cedarca beceause people were always telling us how much they would love to buy shares, but didn't Know where to start. Those same people weren't interested in the conventional investment industry but were very comfortable using apps in their every day lives.
The simple, one tap nature of the cedarca investment process means you don't have to spend days or week researching. The portfolios proposed may be simply based on extrapolated performance, but that's not a bad basis for choosing what to invest in.
The big advantage of using cedarca is avoiding the "rent seekers". By that we mean all the middle men and hangers on who characterise the conventional financial advice industry. These people work mainly for fees which, by the way, are charged whatever the performance of their recommendations.
Using cedarca makes you your own investment advisor!
Large amounts of data and powerful computation is needed to proving the up-to-date and organized capabilities delivered through the app, this isn't possible just using the on-device capabilties of an iPhone. The cedarca service uses powerful server databases to calculate the returns over various time periods for all stocks on the markets, then provides a single button search and construct capability. The algorithm selects the highest performing stocks spread across the maximum number of different industries. By doing so, users can find a "diversified" portfolio and thereby reduce the risk of higher losses if all your money were invested in a single industry or even worse, a single stock.
Using cedarca takes the pain out of finding a high performing collection of stocks, rather than having to search for each individual stock.
cedarca also incorporates automated optimisation of the "weights" of the portfolio - that means how many of each stock represents the optimal "balance", i.e. those porportions which reduce the volatility of the portfolio.